Your organizations supporters are its most valuable resource. Properly inspired and enabled, they can be the "force multiplier that can rapidly boost your fundraising efforts. Tapping into their social networks can help you reach new supporters outside your traditionally targeted audience with limited strain on your resources.
Whether asking your supporters to spread the word via email or on social networks, hold a house party or community event or fundraise around a "thon event, equipping your supporters with easy-to-use online tools is smart.
- Personal Fundraising Pages (PFPs) give your supporters the tools needed to tell their story, upload email address to reach out to their friends, family, alums and co-workers.
- Partnered Fundraising is a technique for connecting your supporters with the people who benefit from your mission, making them "partners in fundraising for your cause.
- Community Events enable your supporters to promote and conduct their own events (such as golf tournaments and fun runs) and have online fundraising come directly to your site.
- Integrating supporters PFPs with sites such as Facebook, Twitter, MySpace, Flickr and YouTube expands your organizations reach into their social networks.